Sociometrics Staff Vitae

Click on a staff name:

• Amie M. Ashcraft, Ph.D., M.P.H.
• Josefina J. Card, Ph.D.
• Jodi Cornell, M.S.W., M.A.
• Shayna Cunningham, Ph.D.
• Diana Dull Akers, Ph.D.
• Wendi M.P. Estelita
• Richard Gordon
• Peggy Hennessee
• Denise M. K. Hill
• Holly Kreider, Ed.D.
• Tamara Kuhn, M.A.
• Barbara Lee
• Nayla Raad, M.A.
• Shobana Raghupathy, Ph.D
• Ruben O. Ruiz

AMIE M. ASHCRAFT, PH.D., M.P.H.

EDUCATION:

M.P.H., University of California, Berkeley School of Public Health, Epidemiology, 2006
Ph.D., Virginia Commonwealth University, Social Psychology, 2004
B.A., Shepherd College, Psychology, 1999

FIELDS OF SPECIALIZATION:

HIV/AIDS prevention in women of color; social epidemiology; qualitative and quantitative research methods; program development and evaluation

PROFESSIONAL HISTORY:

Dr. Ashcraft joined Sociometrics Corporation in 2008. As a Senior Research Associate, she is actively involved in HIV prevention research and is particularly invested in the translation of research findings into sexual health promotion programs and interventions and the evaluation of existing programs.   Her own research has focused on better understanding how gender, culture, poverty, and other social and contextual factors affect women’s sexual decision-making.

JOSEFINA J. CARD, Ph.D.

EDUCATION:

FIELDS OF SPECIALIZATION:

PROFESSIONAL HISTORY:

Dr. Card, Founder and President of Sociometrics Corporation, is a nationally recognized social scientist and an expert in the establishment and operation of social science data, instrument, and program archives as well as science capacity-building training for non-profit organizations. She has served as Principal Investigator of the Data Archive on Adolescent Pregnancy and Pregnancy Prevention, the American Family Data Archive, the AIDS/STD Data Archive, the Maternal Drug Abuse Data Archive, the Behavioral Science Research Instruments Archive, the Program Archive on Sexuality, Health, & Adolescence, the HIV/AIDS Prevention Program Archive, and the Institute for Program Development and Evaluation. Dr. Card has had over 25 years experience as Principal Investigator and Project Director of over 70 social science research and development projects, many of them longitudinal investigations. She received her Ph.D. in Social Psychology from Carnegie-Mellon University in 1971. From 1973-1983 she served on the staff of the American Institutes for Research (AIR) in the Behavioral Sciences, where she developed a multi-faceted research program dealing with the causes, consequences, and potential preventive and ameliorative strategies for several contemporary social problems, including teenage pregnancy and contraceptive decision-making. Her work has been funded by a variety of federal agencies, including the Centers for Disease Control and Prevention, the Office of Population Affairs, the National Institute of Child Health and Human Development, the National Institute of Mental Health, the National Institute on Aging, the Office of Human Development Services, the National Center for Health Statistics, the Veterans Administration, the National Science Foundation, the National Institute of Allergy and Infectious Diseases, the National Institute on Drug Abuse, and the National Institute of Mental Health. Dr. Card has also received grant and contract monies from many private foundations, including the David and Lucile Packard Foundation, the Henry J. Kaiser Family Foundation, the Charles Stewart Mott Foundation, the Northwest Area Foundation, the William and Flora Hewlett Foundation, and the Johnson & Johnson Pediatric Institute. Alongside her track record as a project leader, Dr. Card has established a solid track record as a health and population scientist. She has authored over 80 books, monographs, and journal articles. Her work is noted for its integration of behavioral and demographic perspectives. Throughout her career Dr. Card has recognized the importance of communicating scientific findings both to scientists as well as to other professionals (service providers, policymakers) and lay citizens who could benefit from the body of knowledge. She has led the development of many research-based products and services aimed at these diverse constituencies. Dr. Card has also devoted a significant portion of her career to facilitating the development and scientific evaluation of social intervention programs. She has served as a member of many federal advisory committees, including the NIH (National Institutes of Health) Study Section for Social Sciences and Population, the NICHD (National Institute on Child Health and Human Development) Population Research Committee, and the NICHD Advisory Council. She has served on the Effective Programs and Research Task Force of the National Campaign to Prevent Teen Pregnancy and the Advisory Panel of the National Urban Adolescent Pregnancy Prevention effort jointly sponsored by the National Organization on Adolescent Pregnancy, Prevention, and Parenting, Inc. and Johnson & Johnson.

JODI CORNELL, M.S.W., M.A.

EDUCATION

M.A., San Francisco State University, Psychological Research Methods & Design, 2001
M.S.W., University of Hawaii, School of Social Work, Children and Families, 1998
B.A., Hawaii Pacific University, Psychology, 1996

FIELDS OF SPECIALIZATION:

Child and adolescent cognitive development and mental health, high risk behaviors (HIV/AIDS sexual decision-making; alcohol and tobacco use; and addiction and recovery), and psychological research methods and design.

PROFESSIONAL HISTORY:

Ms. Cornell joined Sociometrics in 2008, where she works on the Children's Emotional Disorders Effective Treatment Archive (CEDETA) and an accompanying APA-sponsored continuing education component for clinical practitioners. She also works on the Psychological Test and Assessment Resource (PsyTestAR), an internet-based application for psychological assessment of children and adolescents. In addition, she lends her expertise to program evaluation projects of family support and leadership initiatives.

Ms. Cornell has co-authored reports for the National Academy of Sciences on the relationship between adolescent risk perceptions, tobacco use, and the media, and published articles on health and risk-taking behavior in a variety of peer-reviewed journals including the Journal of American Academy of Pediatrics, Journal of Adolescent Health, and Alcoholism: Clinical and Experimental Research.

Prior to joining Sociometrics, Ms. Cornell worked as Project director and co-investigator for two longitudinal research projects at the University of California, San Francisco. Her work centered on decision making and risk perceptions of adolescent risk-taking behavior, specifically sexual behavior and tobacco use. Prior to that, Ms. Cornell worked in the field of addiction and mental health, including work on research studies of genetic links to alcoholism and a program evaluation of a drug and alcohol recovery program for pregnant mothers that utilized culture centered therapy . Ms. Cornell’s direct service experience includes case management in the foster care system and providing counseling and therapy to individuals and families.

SHAYNA CUNNINGHAM, PH.D.

EDUCATION

FIELDS OF SPECIALIZATION:

PROFESSIONAL HISTORY:

Dr. Cunningham joined Sociometrics Corporation in 2007. As a Senior Research Associate, she is responsible for the conceptualization, design, and implementation of research aimed at the development and evaluation of health promotion programs, particularly related to sexual and reproductive health. She is especially interested in interventions which address the multi-level determinants of sexual risk taking behavior as well program replication issues including how to adapt empirically-validated disease prevention and health promotion programs to serve diverse populations. In addition, Dr. Cunningham leads the production of data archives, comprised of original data from the most outstanding studies in a particular field, for use by students and professionals in the social sciences.

Prior to joining Sociometrics, Dr. Cunningham participated in numerous NIH-funded projects to better understand and address behavioral and structural factors that influence individuals. sexually transmitted infection (STI), including HIV, risk. These projects ranged from formative work to inform programming efforts to evaluations of the impact of existing State and Federal policies. Her work has been published in numerous peer-reviewed journals including the American Journal of Public Health, Sexually Transmitted Diseases, and Journal of Adolescent Health, among others.

DIANA DULL AKERS, PH.D.

EDUCATION

FIELDS OF
SPECIALIZATION

PROFESSIONAL HISTORY:

At Sociometrics, Dr. Dull Akers has served as both Principal Investigator and Project Director for a number of federally funded projects; her areas of focus have included sexual health and HIV/AIDS prevention, adolescent reproductive health, and program development and evaluation efforts.

Currently, Dr. Dull Akers is serving as the Project Director for the HIV/AIDS Prevention Practitioner Institute. This project, funded by the National Center on Minority Health and Health Disparities, involves the development and testing of a multimedia course series, designed to increase HIV prevention practitioners capacity to plan, evaluate and sustain scientifically effective, culturally competent HIV prevention interventions. Dr. Dull Akers also served as Principal Investigator for the recently completed Phase II Know the Risks project, funded by the National Institute of Mental Health. The project was devoted to the design, development and evaluation of a computer-based HIV/AIDS prevention education application created in both English and culturally tailored Spanish language formats. With funding from the National Institute of Aging, Dr. Dull Akers also served as Principal Investigator for a Phase I project to develop and test a second Know the Risks application, tailored for older adults.

Dr. Dull Akers also served as Project Director for the Institute for Program Development and Evaluation (IPDE), sponsored by the National Institute of Child Health and Human Development. IPDE provides teen pregnancy and STD/HIV/AIDS prevention program staff with professional training and certification in program development and evaluation. With funding from the Department of Housing and Urban Development, Dr. Dull Akers was the Principal Investigator for a one-year study of first-time homebuyers housing and credit search experiences. Finally, she has served as Project Director for the Program Archive on Sexuality, Health and Adolescence (PASHA), a collection of effective teen pregnancy and STD/HIV/AIDS prevention programs, co-sponsored by the National Institute of Child Health and Human Development and the United States Office of Population Affairs.

Prior to joining Sociometrics in 1999, Dr. Dull Akers held a three-year appointment as Lecturer for the departments of Sociology and Gender Studies at Sonoma State University. Her areas of teaching and research expertise include health care and illness, family violence, gender and sexuality, social psychology and qualitative methods.

RICHARD GORDON

EDUCATION:

FIELDS OF
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PROFESSIONAL HISTORY:

As Director of Technology for Sociometrics, Mr. Gordon is responsible for the computer and network infrastructure that supports the work of the company. Sociometrics uses the Internet as a distribution medium for its products, and depends on its internal network of servers and workstations.

Mr. Gordon's background in computer networks and research applications includes support of biomedical research for NASA in the Cardiovascular Research Laboratory at Ames Research Center and medical image processing research and development at NASA's Jet Propulsion Laboratory. He developed many of the applications and most of the system design for Toshiba's Magnetic Resonance Imaging group, and developed a networked image processing capability to support the MRI system's photographic requirements using Sun Microsystems workstations.

PEGGY HENNESSEE

EDUCATION:

PROFESSIONAL HISTORY:

Ms. Hennessee joined Sociometrics in August of 2004 as part-time production coordinator and administrative assistant. Her primary function is the filling of customer orders and requests in an efficient and timely manner. As administrative assistant, Ms. Hennessee helps staff with record keeping, and office equipment maintenance.
Before coming to Sociometrics, Ms. Hennessee worked for nine years in banks and Savings and Loans, before leaving her last management position to focus on raising her children. She subsequently worked for several not-for-profit organizations whose focus is the education and well-being of adolescents in the U.S. and overseas.

DENISE M. K. HILL

EDUCATION:

FIELDS OF
SPECIALIZATION:

PROFESSIONAL HISTORY:

Ms. Hill joined Sociometrics in February 1998 as the Office Manager. She currently works as the Chief Operations Officer, Personnel Manager and the Sales and Marketing Administrator. Ms. Hill is a member of the Management Council, which is responsible for corporate direction. As Chief Operations Officer, Ms. Hill heads the Operations Council, which is responsible for corporate activities such as: Personnel, Technology, Office Management and Facilities. As Personnel Manager, her responsibilities include but are not limited to: conducting entry and exit interviews with staff; maintaining confidential personnel records; administering medical and life insurance policies; distributing job announcements to appropriate employment agencies; maintaining workman's compensation files; complying with California labor laws; mailing new employee information to the Employment Development Department; and maintaining the corporate Handbook of Administrative and Personnel Policies. Her duties as Sales and Marketing Administrator include: Head of Sales, Product Orders, and Office Management. Ms. Hill is also the administrator and editor of two corporate publications: The Statement of Capabilities, and the Guide to Products and Services. Ms. Hill is co-editor and provided the design layout of the PASHA Program Sourcebook. Ms. Hill was involved in the production and design of the CDC Guidebook. Her production and design credits also include: the Prevention Minimum Evaluation Dataset (PMEDS) and Data Management. As Marketing Associate, Ms. Hill is editor and provides design and layout to: the thrice annually published company newsletter, the Archive Reporter, and product and company brochures and fliers. In addition, she also coordinates direct mail production and ongoing administration of the internal marketing database. Ms. Hill provides research assistance for various projects throughout the company.

Prior to joining Sociometrics, Ms. Hill's employment included working as a Student Teacher for two Bay Area schools and working as a substitute teacher in both the Cupertino and Belmont School Districts, teaching grades K-8. Ms. Hill also worked as a Senior Administrative Assistant for two companies, including Project READ of the Redwood City Public Library. Ms. Hill also served as the Secretary for Project READ's nonprofit board, Redwood City Friends of Literacy. Ms. Hill's volunteer experiences include: literacy tutor for Project READ in Redwood City, CA; camp counselor for Camp Okizu; and as a tutor for elementary children at Eden Youth Learning Center in Hayward.

WENDI M.P. ESTELITA

EDUCATION:

PROFESSIONAL HISTORY:

Ms. Estelita joined Sociometrics Corporation in July 1996. Since that time she contributed to the Program Archive on Sexuality, Health and Adolescence (PASHA), the Adult HIV Program Archive, Phase I, NIDA Program Archive, Phase I, and the CDC Evaluation Workbook and Tutorial. Her work on PASHA was in great part layout and design of program materials as well as in the production of all orders. Her work on both the Adult HIV and NIDA Program Archives was in the capacity of research assistant where she conducted searches and mimeographed supporting journal articles to assist in compilation of briefing documents. She served as a production assistant and graphic layout artist for the CDC Evaluation Workbook. In September 1997 Ms. Estelita was promoted to Financial Associate where lie her current primary responsibilities. They include, but are not limited to: payroll processing; A/P; A/R; cash management; sales reporting; budget forecasting for future grants and contracts; and inventory of equipment purchases. In addition to her responsibilities as Financial Associate, Ms. Estelita also assists the Marketing Team in the compilation of direct mail lists, the coordination of direct mail production with the mailing houses, the copy editing of our thrice-annual Archive Reporter newsletter and updates to our web site, and the ongoing administration of the internal marketing database, files and portfolio. From October 2000 through March 2003 she also held the corporate position of Co-Personnel Manager. Her responsibilities included: conducting entry and exit interviews with staff; maintaining confidential personnel records; administering medical and life insurance policies; distributing job announcements to appropriate employment agencies; maintaining workman's compensation files; complying with California labor laws; mailing new employee information to the Employment Development Department; and maintaining the corporate Handbook of Administrative and Personnel Policies. Ms. Estelita also served as a founding member on Sociometrics' Operations Council and assisted in all facets of the council with a concentration on personnel issues.

Prior to joining Sociometrics, Ms. Estelita worked as a retail associate, assistant manager, and office associate with Mervyn's department store where her main areas of expertise were personnel administration, accounts receivable, and merchandising.

HOLLY KREIDER, ED.D.

EDUCATION:

FIELDS OF SPECIALIZATION:

PROFESSIONAL HISTORY:

Currently, Dr. Kreider is serving as the Project Director for the Children's Emotional Disorders Effective Treatment Archive (CEDETA). Dr. Kreider joined Sociometrics in 2007 after serving as a Principal Investigator and Research Associate at the Harvard Family Research Project (HFRP) for fifteen years. At HFRP, Dr. Kreider managed research projects on family involvement in children's learning and children's participation in after school activities. She also lead professional development activities, including the development of professional institutes and research-based training tools. While at HFRP, Dr. Kreider co-edited a book entitled Preparing Educators to Involve Families (Sage Publications, 2005), served on the faculty at the Harvard Graduate School of Education, and co-founded the Family Involvement Network of Educators - a national network of over 7,000 educators and other professionals committed to engaging families in their children's education.

From 1987 to 1997, Dr. Kreider was involved in numerous clinical and counseling roles, including predoctoral clinical internships in a community-based and university setting, as well as counseling and volunteer directorship in a residential treatment program and children's shelter, respectively. Throughout her career, Dr. Kreider has also conducted a range of consulting activities with family-based intervention programs, public school districts, county-level education initiatives and national nonprofit organizations, such as strategic planning, grantwriting, evaluation and curriculum development.

Click Here to View Dr. Kreider's Full Vitae (PDF)

TAMARA KUHN, M.A.

EDUCATION:

FIELDS OF SPECIALIZATION:

PROFESSIONAL HISTORY:

Tamara Kuhn, Director of Internet Development at Sociometrics Corporation, is an experienced social scientist, researcher, and web developer who specializes in the design and programming of social science related technology. Since assuming the responsibilities of Director of Internet Development, Ms. Kuhn has been instrumental in improving Sociometrics' Internet resources, applications and data management systems. Improvements have included redesign of the corporate web site, upgrades to Sociometrics' web server, and implementation of security applications. Current responsibilities include the oversight of all web commerce and related technologies, development, design, implementation, and management of new web related projects, including acting as programmer and developer for current projects such as online statistical abstracts, Flash-based online encyclopedias and teaching modules, an online research tool for HIV/AIDS prevention practitioners that uses Internet assisted methods for collecting and analyzing data, and an interactive online curriculum designed to train HIV/AIDS prevention practitioners on methods of evaluation. Ms. Kuhn is currently thr Principal Investigator for SHIFTeen, an interative web site focused on sexual health risk reduction for teens and the co-Investigator for Know the Risks: HIV/AIDS over 50. Ms. Kuhn was also the Principal Investigator and project director of MIDAS-Multivariate Interactive Data Analysis System, a complex web-based data analysis system. Ms. Kuhn has developed a series of online courses with engaging multimedia coursework, interactive exercises and quizzes, discussion boards, and chat rooms, resulting in an online community that fosters learning and information exchange. Ms. Kuhn is experienced with HTML, CGI, Perl, and JavaScript, as well as design and publishing tools such as Flash, PhotoShop, Fireworks, Adobe Acrobat and most popular HTML editors. Additionally, through recent project work, she has gained substantial experience in the integration of both live interactive web communication and pre-selected streaming video clips. Ms. Kuhn's programming interests and experiences include Flash/Actionscript, C++, and Perl. She is experienced in PC, Macintosh, and UNIX operating systems and familiar with all major statistical software packages, and database programs.

Prior to joining Sociometrics, Ms. Kuhn received her Masters Degree in Sociology from Stanford University. While in graduate school, Ms. Kuhn focused primarily on experimental social psychology and status processes, serving as a research assistant and laboratory coordinator for several social psychology experiments. In these projects, Ms. Kuhn acquired significant research, evaluation, and data analysis experience. At both San Jose State University and Stanford University, Ms. Kuhn served as a teaching assistant for several social psychology, statistics, computer, and research methodology courses.

BARBARA LEE

EDUCATION:

Artist-In-Residence, Digital Equipment Corp, Palo Alto
Film/Video/Performance, California College of Art, Oakland
Graphic Design & Desktop Publishing, Platt College, San Francisco

FIELDS OF SPECIALIZATION:

Kiosk interface design , video editing, graphic design, 3D, animation, web site design and development.

PROFESSIONAL HISTORY:

As Sociometrics, Rich Media Designer, Barbara Lee is responsible for individual product design; as well as, web site redesign and development.

For the past seven-years, Barbara Lee, has been freelancing and instructing college courses on multimedia, digital video, 3D, animation and web site design. Her partial client-list includes: S.F. Cartoon Art Museum, California Academy of Sciences, Ylem: Artists Using Science and Technology, Paul Mahder Gallery and the S.F. Jazz Heritage Center. Barbara Lee's interface designs and video productions have received favorable reviews from Reuters, Contra Costa Times, El.pub Advanced Authoring Systems, Sac Bee, Metro, Leonardo's LEA, Siggraph, SF Bay Guardian and Release Print.

NAYLA RAAD, M.A.

EDUCATION:

M.S., Computer Science Engineering, San Francisco State University, Expected 2010
M.A., Lehigh University, Sociology, Concentration: Public Policy and Advocacy, 2007
B.A., Lehigh University, Sociology and Social Psychology, Minor: Women’s Studies, 2006

FIELDS OF SPECIALIZATION:

Sexual violence; domestic violence; economic sociology focused on gender issues; sexual health promotion; social support networks among aging populations; digital story narratives; qualitative and quantitative research methods

PROFESSIONAL HISTORY:

Ms. Raad joined Sociometrics Corporation in 2008. As a Research Associate, she is a team member of both the “Know the Risks: HIV Over 50” and “Abstinence and Contraception Education Storehouse” projects, and responds to Data Support Group requests. In addition, Ms. Raad is a data archivist, working to continuously expand and update the impressive Sociometrics data archive.

Prior to joining Sociometrics, Ms. Raad worked at a rape crisis center. As the Prevention Education Coordinator, Ms. Raad developed and presented programs to over 5,000 youth, counselors, and educators about cycles of violence and at the individual, family, and community levels. Prior to that, Ms. Raad worked at the Lehigh Valley Hospital (LVH) coordinating and evaluating a program that increased social support networks among older adults. While at LVH, she also created digital stories of older adults and evaluated the impact on both the patient and physician of using these stories to train general medicine interns. As a staff member of the YWCA of Bethlehem, Ms. Raad coordinated a program to empower underrepresented elementary school girls to enter the science and engineering fields by teaching them animation, web design and robotics programming. Ms. Raad is particularly interested in innovative ways of using technology to empower members of our community to educate one another, connect to each other and create meaningful change.

SHOBANA RAGHUPATHY, Ph.D.

EDUCATION:

FIELDS OF
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PROFESSIONAL HISTORY:

Dr. Raghupathy joined Sociometrics in June 1997 after receiving her Ph.D. in Sociology from Brown University. She specialized in social demography, with specific interests in fertility, child health, and program evaluation. Her dissertation, The Role of Health Services and Other Community Influences on Child Care Practices and Child Health in the Philippines, dealt with specific methodological problems in evaluating the effects of public programs on health outcomes. Dr. Raghupathy has published in national and international journals such as Social Science and Medicine, Population Research and Policy Review, and the Journal of Comparative Family Studies (forthcoming). Her papers have primarily dealt with topics relating to health care use, maternal and child health, and unwanted pregnancies in Thailand and the Philippines, as well as on issues relating to spousal communication and reproductive attitudes in Ghana.

At Sociometrics, Dr. Raghupathy has worked on projects relating to substance abuse and other high-risk behaviors, program development and evaluation. Currently, she is leading the development of the Virtual Practitioner Evaluation Consultant, a web-based data collection and analysis tool that will assist in the scientific evaluation of HIV/AIDS prevention program data. Prior to that, she directed the creation of the Youth Substance Abuse Prevention program's (YSAPP) Archive, a compilation of the 12 most effective youth substance abuse prevention programs in the country. She directed the production of a variety of evaluation materials for substance abuse prevention programs as well as an interactive CD-ROM that provides practitioners with the basics to conduct process and outcome evaluations. Dr. Raghupathy serves as Sociometrics' Director of Practitioner Support. Her responsibilities include consultation to organizations at the local, county and state levels, on program implementation and evaluation. Dr Raghupathy has provided evaluation assistance for a number of prevention programs in the Hayward, Alameda and San Mateo school districts in Northern California.

Prior to joining Sociometrics, Dr. Raghupathy worked in Development Alternatives, New Delhi, India. She also held internships at the World Bank (Washington, D.C.), and UNICEF (New Delhi). Her work in these organizations has dealt with several aspects of women's health and development, such as rural credit in Bangladesh and its impact on women's welfare and health (the World Bank); communication packages for propagating safe motherhood and child care practices (UNICEF); and common property resources and community based management systems in India (Development Alternatives).

RUBEN OSCAR RUIZ

EDUCATION:

FIELDS OF
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PROFESSIONAL HISTORY:

Mr. Ruiz joined Sociometrics in April of 2000. As a Senior Research Assistant, he has been involved in the development of MIDAS (Multivariate Interactive Data Analysis System), covered Data Support Group inquiries and worked on the Youth Substance Abuse Prevention Program Archive. In the near future he will be working on the Child Welfare Archive. In addition to research related tasks, Mr. Ruiz is training to fill the role of System Administrator Assistant. Prior to joining Sociometrics, Mr. Ruiz worked for the City of San Jose, where he held various positions which included recreation leader for the School Age Growth and Enrichment Program (S.A.G.E.), Program Liaison for the Si Se Puede Program, and Family Advocate for the Parent Education and Resource Link Services program (P.E.A.R.L.S.). With the SAGE program he ran afterschool and summer programs for elementary school children. As a program Liaison with Si Se Puede, Mr. Ruiz ran an afterschool program for at-risk youth at a San Jose Middle School. The program focused on issues that affected the students and included, self-esteem, drug use, violence and gangs, and academic components. As a Family Advocate, he counseled parents and made referrals to various agencies throughout the county of Santa Clara. Mr. Ruiz also held a position with a law firm; assisting uninsured hospital patients apply for Medi-Cal and Victims of Crime benefits.